Introduction to the Concept
At AutenticoyNatural.mx, we aim to create a unique online marketplace that showcases authentic and natural Mexican products ranging from personal care items to artisanal foods. Our platform is designed to curate a selection of 100% Mexican goods that reflect the rich diversity and craftsmanship of our cultural heritage.
Visual Aesthetics and User Experience
The design of our site incorporates a minimalist and organic style, utilizing earthy tones such as sand, dry green, and terracotta. These colors, combined with ample white space, create a sense of cleanliness and health. We prioritize elegant yet legible typography: a blend of a serif typeface for headings with a modern sans-serif for body text, ensuring a pleasant reading experience.
Site Structure and Functionality
The homepage will feature a hero section highlighting high-quality images of artisan hands or natural ingredients with the title: “Auténtico por su origen, natural por su esencia.” Accompanied by a captivating subtitle, our call-to-action encourages visitors to “Discover the Origin” and to “Consume Consciously.” The site will also host a grid layout showcasing product categories including cleaning, personal care, ethical fashion, and more.
To support our commitment to transparency, we will include a storytelling block explaining our curation process. Moreover, we will integrate dynamic functionality with WooCommerce for seamless shopping, ensuring that the site is mobile-responsive and optimized for fast loading times, guaranteeing an excellent user experience.